Demand Generation Manager

About the role

The Demand Generation Manager is the operational hub of elev8.io’s inbound demand generation engine. You will coordinate content, marketing automation, SEO, social distribution, PR, paid media, and analytics to create a predictable pipeline for behavioral health organizations.

Key responsibilities

• Own ActiveCampaign as the internal platform expert, building and optimizing email nurture campaigns, newsletters, lead scoring, segmentation, and customer journeys.
• Manage the editorial calendar, review drafts, publish and format blog posts, and repurpose long‑form content into multiple channels.
• Coordinate content distribution across LinkedIn, Facebook, Instagram, YouTube, and X, maintaining a consistent publishing cadence.
• Support SEO efforts by publishing optimized pages, managing internal linking, and updating metadata.
• Assist PR and backlink outreach, including guest posts, podcast placements, and partner co‑marketing.
• Prepare landing pages, creative assets, and tracking for campaigns on LinkedIn, Google, Meta, and YouTube Ads.
• Produce sales enablement assets such as white papers, case studies, ROI calculators, and pitch decks.
• Monitor website traffic, email engagement, landing‑page conversion, and lead source attribution, turning data into actionable recommendations.

Required profile

Required skills

• ActiveCampaign
• Marketing Automation
• SEO
• Social Media Management
• Content Management
• Analytics