Media Planner ATL

About the role

Anagram is looking for a Media Planner specialized in Above‑The‑Line (ATL) media to design and execute strategic communication campaigns across traditional channels. You will work remotely with a multicultural team, shaping media plans that reach broad audiences.

Key responsibilities

• Develop communication strategies for ATL advertising campaigns.
• Plan, schedule and launch campaigns on television, radio, print and outdoor media.
• Analyze performance metrics and optimize media spend.
• Manage campaign budgets and negotiate rates with media owners.
• Coordinate with internal teams and external vendors to ensure flawless execution.

Required profile

• University degree in Advertising, Marketing, Communication or a related field.
• At least 3 years of experience in ATL media planning within an agency environment.
• Strong knowledge of TV, radio, press and outdoor measurement metrics.
• Experience using audience measurement and media research tools.
• Proven negotiation skills and budget management experience.

Required skills

• Media planning software (e.g., media buying platforms)

What we offer

• 100% remote, borderless work environment.
• CAM schedule (Monday‑Friday) with flexible hours.
• Comprehensive Anagram benefits package.
• Opportunity to collaborate with marketing, media and creative professionals from multiple countries.