Jefe de Promoción y Publicidad

About the role

The Head of Promotion and Advertising will lead the marketing, promotion and advertising strategy for BENESSI LABS in Honduras, focusing on strengthening brand positioning and driving pharmaceutical campaigns. The role works closely with internal teams and external partners to deliver multichannel initiatives that generate commercial results.

Key responsibilities

• Design and execute promotion and advertising plans aligned with commercial objectives.
• Coordinate multichannel campaigns, brand activations and digital marketing actions.
• Manage budgets, suppliers, timelines and performance indicators.
• Enhance BENESSI LABS’ positioning in specialized therapeutic lines.
• Collaborate with internal teams to improve communication with customers and health professionals.

Required profile

• Bachelor’s degree in Marketing or Industrial Engineering.
• At least five years of experience leading marketing teams and managing budgets.
• Proven experience in creating advertising campaigns and media plans.
• Intermediate English proficiency.
• Willingness to travel and possession of a vehicle.
• Residence in San Pedro Sula.

Required skills

What we offer

• Leadership opportunity in a high‑quality pharmaceutical company.
• Participation in strategic positioning and growth projects.
• Collaborative work environment focused on wellbeing and results.
• Continuous professional development in specialized marketing.
• Competitive compensation package aligned with experience and responsibilities.