Jefe de Marca – Gestión de Marca y Lanzamientos

About the role

The Brand Manager will lead the local brand strategy for Grupo Unicomer, aligning with corporate objectives and consumer insights to strengthen market positioning and drive sustainable commercial growth.

Key responsibilities

• Develop and execute brand plans that reflect corporate strategy and local consumer context.
• Lead product launches and marketing campaigns, coordinating cross‑functional stakeholders.
• Localize global campaigns while ensuring brand integrity and consistency across all touchpoints.
• Manage marketing budgets (MDF or cooperative funds) and monitor commercial performance indicators.
• Collaborate with sales and finance teams to assess profitability and market impact.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, International Business or related field.
• Preferred master’s degree in Marketing, Business Administration or Commercial Management.
• Minimum five years of brand management or marketing experience, including campaign launches.
• Proven experience in localizing global campaigns and brand governance.
• Fluent English language skills.

Required skills