Jefe de Mercadeo

About the role

The Marketing Manager will lead the execution of regional market strategies, BTL activities, and point‑of‑sale actions to increase brand visibility and drive commercial growth. The role adapts plans to local market characteristics and works closely with cross‑functional teams.

Key responsibilities

• Design, plan and execute regional BTL campaigns and experiential marketing initiatives.
• Organize and manage events and activations within the assigned zone.
• Establish and maintain strategic alliances with media, influencers and local suppliers to maximize impact.
• Monitor, analyze and report on the performance of communication strategies.
• Plan and administer the BTL and POS budget for the region.
• Travel across the southern and eastern areas of the country as needed, using a personal vehicle.

Required profile

• University degree in Marketing, Business Administration or related field.
• 3‑5 years of experience designing, planning and executing regional BTL plans.
• Residency in Danlí or El Paraíso.
• Proven ability to lead high‑performance teams and achieve KPI targets.
• Strong leadership, results orientation and business vision.

Required skills