Marketing Senior Specialist

About the role

The Marketing Senior Specialist will lead commercial planning and trade‑marketing activities for a consumer‑electronics portfolio. You will work closely with sales, finance and trade‑marketing teams to drive sell‑out performance, pricing strategy and product lifecycle management.

Key responsibilities

• Develop and manage monthly commercial plans across product categories, setting sales priorities and action plans.
• Monitor weekly sales and sell‑out performance, analyse trends, inventory and gaps, and implement corrective actions.
• Conduct competitive price and market analysis to identify opportunities and recommend commercial actions.
• Oversee in‑store execution, including flooring, display share, product availability and promotional compliance.
• Design sell‑out and exit strategies for End‑of‑Life models and support new product launches.
• Analyse customer performance, validate sell‑out results and ensure alignment with sales and finance targets.
• Coordinate commercial marketing activities, monitor budget utilization and evaluate effectiveness.
• Provide regular performance reports, identify risks and opportunities, and present actionable recommendations to management.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Commercial Management, Industrial Engineering or a related field.
• 3‑5 years of experience in sales, marketing, trade‑marketing, category or brand management, preferably in consumer electronics or fast‑moving retail.
• Proven track record managing commercial KPIs, promotions, pricing and customer performance.
• Advanced English and professional proficiency in Spanish.

Required skills

• Strong knowledge of Excel and data analysis.
• Ability to build and interpret commercial dashboards and reports.
• Experience with ERP, Business Intelligence (BI) and Customer Relationship Management (CRM) systems.
• Understanding of sell‑in, sell‑out, pricing, flooring and promotional KPIs.