SEO Specialist (SEO & Email Campaigns)

About the role

The Marketing Specialist (SEO/Email Campaign) will design and execute SEO strategies and targeted email marketing programs to boost brand visibility, attract organic traffic, and generate qualified leads. Working closely with marketing, sales, and content teams, the role ensures campaigns are data‑driven and aligned with business growth objectives.

Key responsibilities

• Develop and implement on‑page and off‑page SEO tactics to improve search rankings.
• Conduct keyword research, SEO audits, and competitor analysis.
• Plan, create, and manage segmented email marketing campaigns.
• Maintain email list hygiene, ensure regulatory compliance, and monitor deliverability.
• Analyze campaign performance, run A/B tests on subject lines and content, and optimize ROI.
• Collaborate with cross‑functional teams to synchronize marketing initiatives.
• Prepare regular reports on SEO metrics, email performance, and lead generation.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of hands‑on experience in SEO and email marketing.
• Strong understanding of SEO best practices, search engine algorithms, and keyword strategy.
• Proficiency in data analysis and project management.
• Relevant certifications in SEO, analytics, or email platforms are a plus.

Required skills

• Google Analytics
• SEMrush
• Ahrefs
• Moz
• Mailchimp
• HubSpot
• Constant Contact