Digital Marketing Specialist (Paid Media & Social Media)

About the role

We are looking for a part‑time Digital Marketing Specialist to drive paid media and social media initiatives for a coding education platform and an associated podcast brand. The role focuses on generating qualified leads, optimizing ad performance, and supporting overall digital growth.

Key responsibilities

• Plan, launch, and manage Google Ads and Meta Ads campaigns.
• Monitor performance metrics and continuously optimise ROI.
• Create, schedule, and publish content across social media channels.
• Engage with audiences, respond to comments and messages.
• Write newsletters and marketing emails.
• Track analytics, compile reports, and present insights.
• Assist with SEO initiatives and collaborate with the sales team to improve lead generation.

Required profile

• Proven experience managing paid advertising campaigns.
• Strong copywriting and analytical skills.
• Ability to work independently 10–20 hours per week.
• Excellent communication and collaboration abilities.

Required skills

• Google Ads
• Meta Ads Manager
• Social Media Platforms
• Email Marketing Platforms (preferred)
• Marketing Automation Tools (preferred)
• SEO (preferred)

What we offer

• Flexible part‑time schedule (10–20 hours per week).
• Remote work arrangement.
• Payment in USD or local currency, based on candidate preference.