Growth & Marketing Specialist (Remote, LATAM)

About the role

Hired Remoteli, a recruitment agency connecting Latin American talent with US companies, is recruiting a contractor for its client, a growing behavioral health organization that wants to turn into a scalable, technology-enabled platform. The role is full-time, 9 a.m. to 6 p.m. ET, remote in LATAM, and calls for a hands-on Head of Growth & Marketing who owns growth end to end.

Key responsibilities

• Own and execute the overall growth and marketing strategy, driving patient acquisition, conversion optimization and revenue growth.
• Manage and optimize paid media, SEO, local SEO, AI search visibility, website performance, landing pages, email marketing and marketing automation.
• Own the CRM and HubSpot strategy, including lead nurturing, segmentation, attribution, reporting and workflow automation.
• Improve conversion rates across the customer journey and optimize acquisition funnels.
• Build and scale referral channels, strategic partnerships and business development opportunities.
• Analyze growth, marketing and revenue performance with data-driven decisions, and identify, test and scale new products, services, programs, partnerships, markets and revenue streams.
• Conduct market research, competitor analysis and growth experimentation, and develop business cases for expansion.
• Leverage automation, technology and AI to improve efficiency, conversion and scalability.

Required profile

• 5-8+ years of experience in growth marketing, performance marketing, customer acquisition, product growth, business development or similar roles.
• Proven track record of measurable business growth and revenue impact.
• Experience in healthcare, behavioral health, health-tech, SaaS, consumer services or marketplace businesses is preferred.
• Ability to work independently, take ownership and thrive in a fast-paced, entrepreneurial environment.

Required skills

• Paid acquisition: Google Ads and Meta Ads.
• SEO, conversion rate optimization, lifecycle marketing and demand generation.
• HubSpot or similar CRM and marketing automation platforms.
• Google Analytics, Google Search Console, Microsoft 365 (Outlook, Teams, SharePoint/OneDrive) and time tracking with Hubstaff.
• Understanding of CAC, ROI, attribution and conversion metrics.

What we offer

• Competitive pay in USD.
• 100% remote work, from home or anywhere.
• Flexible time off.
• Work with an international team and learning opportunities.