Paid Media Analyst (Google Ads)

About the role

One Firefly, a remote-first marketing agency serving the residential and commercial custom integration industry since 2007, is hiring a full-time, remote Paid Media Analyst (Google Ads) for candidates based in Honduras. The role turns paid search investment into measurable growth for clients, within a collaborative advertising team. Candidates must be fluent in written and spoken English.

Key responsibilities

• Build, manage and optimize paid search campaigns, mainly in Google Ads, with possible expansion into display advertising.
• Conduct keyword research, review search terms, manage negative keywords and refine targeting.
• Monitor bids, budgets, ad copy and conversion data to improve CTR, CPC, conversion rate and ROI.
• Turn campaign data into clear insights and recommendations for clients and internal teams.
• Partner with Account Managers on monthly reporting, strategy discussions and occasional client calls.
• Write and test ad copy using best practices and A/B testing.
• Use Google Ads, Google Ads Editor, Google Analytics and project management tools; manage several client accounts accurately and on time.

Required profile

• 3+ years of experience managing digital advertising campaigns, focused on paid search.
• Experience managing multiple client accounts, preferably in an agency setting.
• Strong analytical skills and excellent organization, time management and written and verbal communication.
• Preferred: experience with Google Ads Display, Google Analytics, Google Tag Manager, Google Search Console, Google Ads Editor and annual ad budgets of $200K or more.

Required skills

• Google Ads (campaign setup, optimization, reporting, performance analysis)
• Google Ads Search Certification
• A/B testing and keyword research

What we offer

• Net pay of L 45,000 to L 60,000 HNL per month
• Private health, dental and vision coverage, 100% paid for employee-only coverage, with dependent coverage available
• 10 paid holidays, paid time off increasing with tenure, 1 extra paid volunteer day, paid parental leave and Aguinaldo bonus
• Remote-first culture with flexible hours, personal development allowance and company-provided computer and peripherals
• Bonus opportunities tied to performance metrics and in-person team events