Influencer Specialist

About the role

We are looking for an Influencer Specialist to join our digital marketing team in San Pedro Sula. The role focuses on designing and executing influencer campaigns that strengthen brand positioning and drive business results.

Key responsibilities

• Develop and execute digital strategies that boost brand positioning, connect with audiences, and generate business results, integrating content, digital media, data, and emerging trends.
• Plan, execute, and monitor influencer campaigns from start to finish.
• Identify and manage influencer profiles that align with the brand’s values and objectives.
• Coordinate collaboration between marketing teams and content creators.
• Track key performance indicators and produce detailed performance reports.
• Evaluate digital content to ensure it meets campaign goals.
• Efficiently manage campaign budgets and timelines.

Required profile

• Degree in Marketing, Communications, or a related field.
• Strong knowledge of digital marketing and influencer management.
• Proven experience running influencer campaigns for brands.
• Proficiency with measurement and reporting tools.
• Basic knowledge of SAP, Excel, and English.

Required skills

• SAP
• Excel
• Basic English proficiency