Media Planner – ATL (Traditional Media)

About the role

We are looking for a passionate Media Planner focused on above‑the‑line (ATL) traditional media. You will join a multicultural, borderless team to design and execute communication strategies for advertising campaigns across TV, radio, print and out‑of‑home channels.

Key responsibilities

• Develop ATL communication strategies aligned with client objectives.
• Plan, schedule and launch campaigns on television, radio, newspapers, magazines and outdoor media.
• Monitor performance metrics, analyze results and recommend optimisations.
• Manage campaign budgets, negotiate rates with media owners and ensure cost‑effective placements.
• Collaborate with internal creative, account and production teams as well as external vendors to guarantee flawless execution.

Required profile

• University degree in Advertising, Marketing, Communication or a related field.
• Minimum 3 years of experience in ATL media planning within an agency or marketing department.
• Strong understanding of TV (open and cable), radio, print and outdoor measurement metrics.
• Proven ability to negotiate with media partners and manage campaign budgets.

Required skills

• Proficiency with audience‑analysis and media‑research tools.

What we offer

• 100 % remote work with a flexible schedule (Monday‑Friday).
• Opportunity to work with a diverse, regional team of marketing, media and creative professionals.
• Access to Anagram’s benefits package.