Lead Qualifier

About the role

The Lead Qualifier is responsible for processing inbound sales leads, ensuring data quality, and routing each lead to the appropriate sales team within Salesforce. The role also handles the sales phone line, providing a professional first point of contact for callers.

Key responsibilities

• Answer 60–75 inbound calls per day and maintain a professional phone presence.
• Research and verify contact information (name, company, email, phone, address) in the CRM.
• Deduplicate, update, merge, and assign leads to the correct sales team (Inside Sales, Enterprise, Shipper/FMIC, Authority, Outbound, Customer Success) following routing rules.
• Report call activity, volume, and outcomes on a weekly basis.
• Re‑engage unqualified leads during low‑volume periods.
• Maintain key performance indicators such as attendance, talk time, wrap‑up time, and call quality scores.

Required profile

• Reliable attendance record with minimal absences.
• Strong verbal communication and outgoing phone demeanor.
• Excellent attention to detail and ability to follow multi‑step processes.
• Ability to meet defined performance metrics.

Required skills

• Proficiency with Microsoft Outlook, Word, and Excel.
• Experience using Salesforce or similar CRM platforms.
• General computer literacy.