Business Intelligence Analyst (Remote, Central America)

About the role

A remote, full-time Business Intelligence Analyst is sought to act as the analytical partner to Sales and Marketing leadership, turning data into clear narratives and guiding decisions that affect revenue growth. The role owns the company's insights framework: building high-impact dashboards, monitoring performance daily, advising leadership and challenging teams to operate with clarity and accountability.

Key responsibilities

• Design, develop and maintain dashboards and reports for weekly, monthly, quarterly and annual business reviews
• Analyse sales performance across Net New, Existing Business, Reseller, Product Line and Region, and report on pipeline health, forecasting accuracy, win/loss trends and customer buying journeys
• Identify at-risk customers, retention patterns, upsell opportunities and churn risk, and develop predictive early-warning indicators
• Partner with Sales Leadership to monitor targets and forecast, and support Marketing by analysing campaign performance, paid media ROI and marketplace analytics
• Integrate marketing and sales data into unified dashboards and bring solutions, not just diagnostics, to leadership
• Manage CRM data integrity (Method), automate reporting, build tools to track outbound emails, meetings and rep-level revenue attribution, and oversee lead sourcing tools such as ZoomInfo

Required profile

• Proven experience as a BI Manager, Senior Data Analyst or similar role focused on sales and marketing analytics
• Excellent communicator able to turn complex data into clear insights for non-technical audiences
• Strategic thinker who takes initiative, works well under tight deadlines and thrives in a dynamic environment

Required skills

• Strong proficiency in BI tools such as Power BI, Tableau, Qlik or Looker
• CRM systems, database structures and data integration
• Advanced Excel and strong PowerPoint storytelling
• Experience with digital marketing metrics, e-commerce or marketplaces (Amazon, Google Ads) is a strong plus